A Morning with Jay Mooreland
in the Virtual Learning Center
Presenter: Jay Mooreland, MS, CFP®
Over the history of the stock market, there have been many occasions when the market has done something completely unexpected, surprising even market experts. These anomalies catch investors by surprise, and often result in panic, concern and great anxiety. Innate behavioral biases exert their greatest influence in these situations, and may influence investors to make investment decisions that are not commensurate with their investment objectives. By understanding what causes these anomalies, investors can take a more thoughtful, rational assessment of the situation - with the goal of improving their financial decisions and ultimate results.Mr. Mooreland will cover three important topics that help investors better understand why these anomalies occur and what drives them. He will discuss the problem with economic forecasts and how to identify more accurate forecasts. He will also discuss the theory of probability and how uncertainty, luck and randomness pertain to investment returns. Finally, he will discuss the importance of helping clients develop the proper perception of the markets. Throughout the presentation, Mr. Mooreland will provide actionable ideas for advisers to implement, and discussions advisers should have with clients to help them respond appropriately to the next market anomaly.
By the end of the session, attendees will:
- Learn how to help their clients better cope with the markets’ inherent uncertainty.
- Understand how to best interpret and use analyst/economic forecasts in their recommendations.
- Gain knowledge on how to shape client perception to think more rationally about their investments, both in “normal” markets and during anomalies.
Volatility is the nature of the stock markets. Excessive “noise” from media outlets permeates the financial media. Investors often think of how much they can make without properly considering how much they could lose in the short term. And investors often spend a lot of time speculating on things they have no control over (market outcomes, public policy) and spend next to no time considering things that are completely within their control (their reactions and investment decisions). The problem is no one coaches or teaches investors how to effectively filter the noise and make sense of all of this.This presentation will empower financial professionals to re-define their role as a coach and a teacher to help their clients make better investment decisions down the road.Mr. Mooreland will cover four main areas that financial professionals can help coach their clients. He will discuss what needs to be coached, how it is to be done and the most effective methods to make sure that clients understand the message. Throughout the presentation, Mr. Mooreland will provide specific action items for advisers to implement, and encourage advisers to proactively coach their clients to help them respond more effectively to future market and economic scenarios.
By the end of the session, attendees will:
- Learn to teach clients effective and productive ways to deal with volatility, uncertainty, media and risk.
- Understand the relevance of communicating with clients in ways they prefer. So what you say is what they hear.
- Gain knowledge and tools on how to position themselves as more than just a planner or investment advisor; positioning themselves as a financial coach.
Jay Mooreland, MS, CFP®
Founder, The Emotional Investor
Jay Mooreland is the founder and owner of The Emotional Investor. He has a Bachelor’s degree in Finance from SJSU and a Master of Science in Applied Economics from the University of Minnesota.Jay travels around the world speaking at conferences on the topic of investor behavior. His presentations are interactive and focus on the application of behavioral theory in the investment realm. His book, The Emotional Investor, is an Amazon best seller. He has also been published several times in the Journal of Financial Planning. In addition, Jay has created several tools to help financial professionals teach and train their clients to make more thoughtful, deliberate financial decisions, despite the urges to respond emotionally.