Financial Professionals

11:30 am - 2:00 pm

Hr 1: Goals-Based Financial Planning: How Simple Lists Can Overcome Cognitive Blind Spots
Presenter: Samantha Lamas
Identifying investment goals is a critical step in developing sound financial plans that help investors succeed. However, when individuals are left to their own devices, they often fail to identify a substantial number of their own top goals – as many as half– that they later recognize to be highly important. Part of the reason for this shortcoming is that people have “thinking blind spots” as their cognitive processes are limited in both breadth and depth, and people tend to use sub-optimal rules of thumb, such as the availability heuristic, which can lead to biased estimations.  We study this phenomenon and then test a simple “master list” intervention that helps improve the reliability of goal elicitation.

Hr 2: Coaching Investors through Volatile Times
Presenter: Leon Zeng, CFA, Ph.D.
We will first review some most common emotional and behavioral pitfalls that individuals should look out for when they make investment decisions in volatile markets.  Then we will discuss the critical “so what” part and give advisors a set of handy tips and tools to deliver effective behavioral coaching to help improve both long-term investment performance and satisfaction of their clients.

RSVP by July 16, 2021