Why is it important to have a professionally photographed portrait for your company’s marketing? For the same reason you might hear a prospect say “I don’t need professional financial planning help, I am doing just fine on E-trade.” The answer is that you don’t need a professional image for your online profile or webpage any more than a potential client NEEDS professional advice for their financial plan.
Your professional headshot is a core part of your marketing plan, likely the first visual contact you will have with your prospective clients. Whether on LinkedIn or on your website, the photos you use greatly impact your company’s digital image and reputation. Images are the first thing the eye is drawn to on the screen – hence it is the first impression your client or prospect has of your site/profile.
While personal photos can work (E-Trade can work too) a professional image will help you craft the image your website portrays of your company to prospects and clients – planning that image is important.
At the 2016 FPA Symposium I would like to invite you to stop by the Matte B Media Productions Photo Booth and update your business profile photo. We will be at the Symposium both days and look forward to helping you and your office update your professional online profile.
If you have questions or would like to reserve a spot please contact me at firstname.lastname@example.org.
Matt Blewett, CFP®, MSFS, RPA
Matte B Media Productions